The New Moz Local Is Here! Can’t-Miss Highlights & How to Get Started

Posted by MiriamEllis

Last month we announced that the new Moz
Local would be arriving soon. We’re so excited — it’s here!
If you’re a current Moz Local customer, you may have already been
exploring the new and improved platform this week! If not,
signing up now
will get you access to all the new goodies we have in store for
you.



With any major change to a tool you use, it can take a bit for
you to adjust. That’s why I wanted to write up a quick look at
some of the highlights of the product, and from there encourage you
to dig into our additional
resources
.

What are some key features to dig into? Full location data
management

More than
90%
of purchases happen in physical stores. The first object of
local SEO is ensuring that people searching online for what you
offer:

Encounter your business
Access accurate information they can trust about it
See the signals they’re looking for to choose you for a
transaction

Moz Local meets this reality with active and continuous synching
of location data so that you can grow your authority, visibility,
and the public trust by managing your standard business information
across partnered data aggregators, apps, sites, and databases. This
is software centered around real-time location data and profile
management, providing updates as quickly as partners can support
them. And, with your authorized connection to Google and Facebook,
updates you make to your business data on these two powerhouse
platforms are immediate. Moz Local helps you master the online
consumer encounter.

And, because business data changes over time, ongoing management
of your online assets is essential. 80%
of customers lose trust in a brand when its local business listings
mislead them with incorrect information like wrong names, phone
numbers, or hours of operation. No brand can afford to lose this
trust! Moz Local’s data cleansing service delivers ongoing
accuracy and proper formatting for successful submission to the
platforms that matter most.

Finally, Moz Local supports the distribution of rich data beyond
the basics. Give customers compelling reasons to choose your
business over others by uploading photos, videos descriptions,
social links, and more. Full control over these elements can
greatly enhance customer encounters and improve conversions.

Automated duplicate deletion

Duplicate listings of a business location can turn profile
management into a tangle, mislead consumers, dilute ranking
strength, and sometimes even violate platform guidelines. But
historically, detection and resolution of duplicates has been
cumbersome and all but impossible to scale when handled
manually.

One of the most exciting improvements you’ll experience with
the new Moz Local is that duplicate workflows are now automated!
Our next-level algorithmic technology will identify, confirm and
permanently delete your duplicate listings in a fully automated
fashion that requires no interaction or involvement on your part.
This is a major development that will save local brands and
agencies an amazing amount of time.

Deep Google and Facebook reporting & management

Logging in and out of multiple dashboards can be such a hassle,
but with Moz Local, you’ll have insights about all of your
locations and clients in a single space. Moz Local is now hooked up
with Facebook management (hooray!) and we’ve deepened our Google
My Business integration.

We’ll capture Facebook insights data for impressions and
clicks for your location’s published Facebook content. And you’ll
find it convenient that we surface impressions data for both Google
Maps and Search. This means you’ll have easy access click data
for the familiar attributes: clicks-for-directions,
clicks-to-website and clicks-to-call, plus tracking of direct,
indirect, and branded queries. Whether you’re dealing with just
one listing or 100,000 of them, all the data will be at your
fingertips.

One new feature I’m especially keen to share is the alerts
you’ll receive every time a new photo is uploaded to your Google
listing by a third party. Image spam is real, and awareness of
public uploads of imagery that violates guidelines is part and
parcel of reputation management.

Local dashboard

Our goal is to make your local SEO work as simple as possible,
and very often, the at-a-glance summary in the new Moz Local
dashboard will tell you all you need to know for routine check-ups.
The default view of all the locations you manage can, of course, be
easily filtered and segmented to look at specific clients or
locations. Almost effortlessly, you’ll get a very quick overview
of data like:

Average Profile Completeness
Locations requiring attention
Total listings in sync (sync is the new term for what we
previously referred to as “published”)
Listings being updated
Listings requiring sync
Duplicate Reporting
Facebook Insights data
Google My Business Insights data

Profile suggestion engine

Who has time for guesswork when you’re trying to make the most
of your online assets? Our powerful new profile suggestion engine
tells you exactly what you what data you need to prove to reach
maximum profile completeness.

Quickly drill down to a specific location. From there, Moz Local
surfaces multiple fields (like long description, photos, opening
hours, fax numbers, etc.) along with suggestions based on other
verifiable online sources to improve consistency across the data
publisher and partner network. Again, this is a big time-saver,
especially if your agency has multiple clients or your enterprise
has multiple locations to manage.

Email alerts, notifications, activity feed

Choose how you’d like to stay up-to-date on the status of your
listings.

Every Moz Local dashboard contains an activity feed that
continuously streams the latest information, updates, and alerts
for all of your listings
Opt-in for email alerts if that’s your preferred method of
notification. Digest emails are configurable to be sent on a
weekly, monthly, or quarterly basis
Optional upgrade for email alerts for new reviews. If you
upgrade, you’ll receive these notification daily, ensuring you
aren’t missing complaints, praise and conversion
opportunities

Review management

Google has revealed that about one-third
of people looking for local business information are actually
trying to find local business reviews
. From the viewpoint of
consumers, your online reviews are your brand’s reputation. Our
own large-scale
marketing survey
found that 90% of respondents agree that
reviews impact local rankings, but that 60% of participants lack a
comprehensive review management strategy. The result is that
platforms like Google have become mediums of unheard customer
voices, neglected leads, and reputation damage.

The good news is that Moz Local customers have the option to
upgrade their subscriptions to turn this unsustainable scenario
completely around. Be alerted to incoming reviews on multiple
platforms and respond to them quickly. See right away if a problem
is emerging at one of your locations, necessitating in-store
intervention, or if you’ve been hit with a review spam attack.
And go far beyond this with insight into other types of customer
sentiment, like photo uploads and Google Q&A.

The truth is, that in 2019 and in the foreseeable future, no
business in a competitive market can afford to neglect public
sentiment management, because it has become central to customer
service. Every brand is in the business of customer service, but
awareness, responsiveness, accountability, and action require
strategy and the right tools. Let Moz Local help you take control
of your priceless reputation.

Social posting

Manage the interactive aspects of your local business profiles
with this optional upgrade. Share news, special offers, and
questions & answers with customers on social platforms and in
directories. This includes:

Engaging with customers on social media to
share. News posts can be shared on Facebook and eligible
directories. Offers can be posted in eligible directories.
Questions & Answers can be posted to your Google Business
Profile.

Publishing Posts instantly or scheduling them for a
future date. And here’s something you’ll be excited to
hear: you can submit the same post for multiple locations at once,
create and save templates for posts, and edit/delete posts from the
publishing dashboard!

In competitive local markets, transitioning from passive
observation of online assets to interactive engagement with the
public can set your brand apart.

What should my next steps in the new Moz Local be?

Ensure that your location data and your profile are
complete and accurate within the new Moz Local. Be sure to
add in as much data as you can in the Basic Data, Rich Data, and
Photos & Videos sections to reach high profile completeness.
Doing so will ensure that your locations’ listings throughout the
local search ecosystem are as informative as possible for potential
customers. Moz Local acts as a “source of truth” for your
location data and overwrites data on third party platforms like
Google and Facebook, so be sure the data you’ve provided us is
accurate before moving on to step two.

Gain immediate insights into your local search
presence by connecting your Google My Business and
Facebook profiles. Once connected, these will begin to pull in tons
of data, from impressions, to clicks, to queries.
Once your profile is complete and Google My Business and
Facebook profiles are connected, it’s time to sync your
data to ensure that what you’ve provided to Moz Local is
shared out to our network. Simply click the Sync button in the top
right to push your information to our partners.

Where can I find more information?

I’m glad you’ve asked! Our resource center will be a great
place to start. There, a user guide and video tutorial can show you
the ropes, and you can also get registered for our upcoming webinar
on June 25th at 10:00am PST:


Save my spot

The Help Hub has
also been given a complete refresh with the new Moz Local. There
you will find ample resources, FAQs, and descriptions of each area
of the tool to dig into.

For any questions that you can’t find answers to, you can
always reach out to our wonderful Help Team.

What’s next from Moz?

Expect a number of exciting new updates to continue rolling out
— both in the new Moz Local tool as well as in other areas of our
platform. As I mentioned before, it’s our serious plan to devote
everything we’ve got into putting the power of local SEO into
your hands. Keep an eye out for more to come from Moz to support
your local search marketing.

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