The company behind ‘Fortnite’ is taking on Apple, Google, and Steam with its next move: a digital storefront for games (AAPL, GOOG, GOOGL)

Fortnite championshipChristian Petersen/Getty Images

Fortnite” maker Epic Games is taking on the world’s biggest players in digital gaming — from Apple and Google to Valve’s Steam service — with a new storefront: the Epic Games Store.
There are more than 200 million registered players in “Fortnite,” which means there are more than 200 million Epic Games accounts. That puts Epic on top right from the jump.
Epic is offering an attractive incentive to game makers and publishers: an 88% share of profits, which undercuts the industry standard 70-30 split by 18%.

In September 2017, Epic Games added a new “Battle Royale” mode to “Fortnite” — a low-key, third-person shooter that launched earlier that summer. 

In the subsequent 15 months, “Fortnite” has become a household name.See the rest of the story at Business Insider

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SEE ALSO: How big is ‘Fortnite’? With more than 200 million players, it’s now equal to nearly two-thirds the US population

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